HOTSTAR PREMIUM INDIA TV
But it’s new, and actually quite profound, that everyone on earth receives the very same version of such a specific cultural product,” Matthew Ball, former head of strategic planning for Amazon Studios, told TechCrunch.Īs in some other markets, including the U.S., streaming services have inked deals with telecom networks, TV vendors, cable TV operators and satellite TV players to extend their reach in India. For decades, the biggest companies in the world have expanded their reach into different markets. “The arrival of Disney+ in India is another case study in the globalization of entertainment in the digital era.
India’s on-demand video marketĭisney+ will compete with more than three dozen international and local players in India, including Netflix, Amazon Prime Video, Times Internet’s MX Player (which has over 175 million monthly active users), Zee5, Apple TV+ and Alt Balaji, which has amassed over 27 million subscribers. Two years ago, Hotstar stopped offering cricket match streaming to non-paying users.ĭisney+ will compete with several dozen services in India. The company monetizes these viewers through ads.īut in recent years, the company has begun to explore ways to turn its users into subscribers. The service, run by Indian conglomerate Star India, offers access to about 80% of its catalog at no cost to users. Existing subscribers won’t be affected by the price revision for the duration of their current subscription. Prior to today’s launch, Hotstar offered its premium plans at 999 Indian rupees, and 365 Indian rupees.
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